Privacy Policy
Last updated: January 30, 2026
Effective: January 30th, 2026
Brother Justus Whiskey Company (“we”, “our”, or “us”) understands the importance of privacy and provides this Privacy Policy to provide transparency in how we use personal information, including personal financial information. This Privacy Policy explains how we collect and process personal information of our website users, business contacts, and customers. We refer to our website and other publicly available information systems as our Services. This Privacy Policy does not cover our processing of personal information of employees, applicants for employment, former employees, or emergency contacts or benefits beneficiaries of such individuals.
We will update this notice from time to time, as our privacy practices change, to ensure it accurately describes how we use personal information. When we do so, we will update the dates above. We recommend that you review this Privacy Policy for the latest information. If we change our practices in a material way, we will provide appropriate notice to you, usually through an e-mail message or through a banner or pop-up on our Services.
1. How We Use and Share Personal Information
We use and share personal information (information relating to an identified or identifiable person or household) as described below. Please also refer to the content following these bullet points for more information about certain terms used in the table.
All users of our Services. We collect Activity Information (see below), interest information, and the user’s report of whether they have attained age 21. We use this information for Service Analysis (see below), marketing, and to prevent use of our Services by those who have not attained the legal drinking age. We collect this information directly from the user and by observing users’ activities while they use our Services. We share this information with analytics providers, behavioral advertisers, and device identity resolution tools
Users who use the store locator tool. We collect location information from individuals who use our store locator tool to identify nearby stores that carry our products and for other marketing purposes. We may collect this information directly from the user or indirectly from the user’s device or network information. We do not share this information with third parties, except as set forth in section 2, below.
Individuals who send us correspondence. We collect name and contact information (including email address) as well as the contents of the correspondence. We use this information to respond to the correspondence. We collect this information directly from the sender. We do not share this information with third parties, except as set forth in section 2, below.
Users who sign up for product updates. We collect these users’ email addresses to provide updates as they have requested. We collect this information directly from the user. We do not share this information with third parties, except as set forth in section 2, below.
Individuals who participate in marketing events. From individuals that participate in marketing events and who have provided us with consent for us to use their name and likeness for our marketing purposes, we collect name and contact information and pictures (or videos) and use them for our marketing purposes. We collect this information directly from the individual and share the information publicly.
Our marketing business contacts. We maintain a database of marketing business contacts that includes each included individual’s name and business contact information. We use this data for marketing purposes. We collect it directly from the included individuals as well as from third parties that provide this kind of information. We do not share this information with third parties, except as set forth in section 2, below.
Users who make purchases through our online store. We provide an online storefront through our partner, AccelPay. You can read more about how AccelPay processes your personal information by viewing their privacy policy at https://www.accelpay.io/company/privacy-policy. We will receive your order details from AccelPay, which includes the items you ordered, your billing and shipping addresses, your other contact information, and other information we need to process your order and to properly account for your payment. We do not, however, receive the payment card information that you used for the order from AccelPay.
Users of our chatbot feature. Our website offers a third-party tool that allows users to interact with a chatbot that can assist users with questions about our products, brand, website, and store. The conversations that users have with the chatbot, along with pertinent Activity Information, are shared with the third party that provides this capability.
Users who subscribe to text message marketing. Our website offers users the capability to subscribe to text message marketing by providing their mobile phone number. We do not share text message consent with third parties, nor do we share your mobile phone number for any third party’s marketing purposes. Users can opt out of text message marketing by replying STOP to any message.
In the foregoing bullet points, the following terms have the meanings set forth below:
Activity Information. When you visit our Services, we collect information such as the IP address of the device you are using to connect to the Internet, the browser and version used, the type of operating system you have, pages and content viewed, time and duration of visits, and whether advertisements were clicked. This information helps us provide you with a more effective and compelling online experience. To facilitate the collection of this information we may use cookies, pixel tags, or other similar technologies.
Service Analysis. We use the term “Service Analysis” to refer to a variety of closely related purposes, including security purposes, to understand how individuals use our Services, to detect improper usage, to identify technical problems with the Services, to improve the Services’ design and functionality, to understand the demographics of our Services’ users, and to evaluate the effectiveness of the Services.
Please note that, in addition to using personal information as reflected in the table above, we may also use personal information to defend or assert legal claims with respect to which the personal information is relevant.
2. Personal Information Disclosure and Sharing
In addition to the sharing with the third parties described in the table above, we may also share your information with:
Service providers. We share your personal information with third parties that provide services to us. We engage these kinds of third parties with contracts that require them to use your personal information only to deliver the services for which we have engaged the third party (or as may be otherwise required or permitted by law). These kinds of third parties may provide business, professional, administrative, or technical support functions for us, such as payment processing, billing, data storage, quality assurance, and marketing.
Legal compliance recipients. We disclose personal information to the courts, the government, law enforcement agencies, litigants, and similar recipients to comply with applicable legal requirements.
Successors. We may disclose personal information associated with a part of our business to a buyer, potential buyer, or other successor to our business. Such disclosures enable the recipients to evaluate our business.
We also may disclose personal information to third parties with your consent or at your direction.
3. Personal Information Security and Location of Processing
Protecting your personal information is important to us. To protect your personal information, we have enacted physical, electronic, and procedural safeguards that meet applicable law. These measures include a wide variety of computer safeguards as well as secured files and buildings.
Please be aware that we are based in the United States and process personal information on systems within the United States.
4. Retention of Personal Information
We retain personal information for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law. What is necessary depends on the context and purpose of processing. We generally consider the following factors when we determine how long to retain personal information:
Retention periods established under applicable law
Industry best practices
Whether the purpose of processing is reasonably likely to justify further processing
Risks to individual privacy in continued processing
Applicable data protection impact assessment
IT systems design considerations/limitations
The costs associated with continued processing, retention, and deletion
5. Children’s Privacy
Our Services are not intended for individuals who are under the age of 21, and should not be used by them. Please do not access or use our Services if you are under 21 years of age.
6. Your Privacy Rights
A. Outside the UK/EEA
For individuals who do not reside in the United Kingdom or European Economic Area: you may have rights relating to your personal information under the law of the jurisdiction in which you live. These may include rights such as: the right to access your personal information; the right to correct inaccuracies in your personal information; the right to request deletion of your personal information; and the right to obtain a portable copy of your personal information. To exercise your state-law rights, please submit a request by contacting us through any of the means outlined below.
Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. We will verify that any requests from persons other than you have your legal authorization. You may also make a request on behalf of your child.
Your request must:
Include your first and last name, e-mail address, telephone number, and a description of your request;
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Please note that you may also delete your account on the Services from within our mobile and web applications. This will also eliminate your personal information from our Services.
We do not take in action in response “do not track” or “global privacy control” signals transmitted by web browsers.
Appeal process. You may appeal our decision with respect to your request to exercise your legal rights with regard to your personal information. To submit such an appeal, you may contact us using the contact information below. You must include sufficient information to allow us to reasonably verify your identify, reference the date and time of your previous request to exercise your legal rights, and explain why you believe our decision was insufficient or improper. We will ordinarily respond to your appeal in accord with the timelines set forth in the applicable state’s law.
B. Inside the UK/EEA
If you live in the European Economic Area or the United Kingdom, you may have the following rights regarding your personal data:
Access/Data Export. You may have a right to access the personal data we process and to request it in a common portable format of our choice.
Rectification. You may request that we correct any personal data that you believe is inaccurate.
Deletion. You may request that we delete your personal data. We may delete your data entirely, or we may anonymize or aggregate your information such that it no longer reasonably identifies you.
Restriction of Further Processing. You may request that we restrict the processing of personal data under certain circumstances. For example, you may make this request if you withdraw consent you gave us previously and we have no other legal basis for us to retain it, or where you object to our use of your personal data for particular legitimate business interests.
Objection. You may have the right under applicable law to object to any processing of personal data based on our legitimate interests. We may not be required to cease or limit processing based solely on that objection, and we may continue processing where our interests in processing are appropriately balanced against individuals’ privacy interests. You also have the right to lodge a complaint with a supervisory authority. In addition to the general objection right, you may have the right to object to processing:
▪ for profiling purposes;
▪ for direct marketing purposes (we will cease processing upon your objection); and
▪ involving automated decision-making with legal or similarly significant effects (if any).
8. Contacting Us
To exercise your rights, submit an appeal, or for privacy-related inquiries, you may contact us via our website at https://brotherjustus.com/contact, by email at guestservices@brotherjustus.com, by telephone at 612-886-1658, or via postal mail at:
Brother Justus Whiskey Company
3300 5th Street Northeast
Minneapolis, MN 55418
Terms of Service
Last Revised: January 29, 2026
SECTION 1 - GENERAL TERMS
These Terms of Service apply to the use of our website and any other information service that links to these Terms of Service. The terms “we,” “us,” and “our” refer to the Brother Justus Whiskey Company, a Delaware corporation. The terms “you” and “your” refer to you in your individual capacity. We offer our Services to you only if you agree to these Terms of Service. Please read these Terms of Service carefully before using our Services. By using our Services, you warrant and represent that you meet all of the foregoing eligibility requirements and agree to be bound by these terms and conditions.
By using our Services, you also warrant and represent that you have the capacity to form a binding contract with us because You are at least the age of majority in your state or province of residence or You have been granted such capacity by court order, operation of law, or other legal act.
If you do not agree to all the terms and conditions of this agreement, then you may not access the Services. These Terms of Service are an offer, and acceptance is expressly limited to these Terms of Service.
We may revise and update these Terms of Service from time to time in our sole discretion. All changes take effect immediately upon posting and apply to all future use of the Services. It is your responsibility to check this page periodically for changes, and you agree that your continued use of or access to the Services following the posting of any changes constitutes acceptance of those changes.
In our exclusive discretion, a breach or violation of any of these Terms of Service may result in an immediate termination or suspension of your access to any or all of the Services. In any event, we reserve the right to refuse access to the Services to anyone for any lawful reason at any time.
We reserve the right to modify or discontinue the Services (or any part thereof) at any time. You agree that we shall not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services.
SECTION 2 – SERVICE CONTENT
The information presented on or through the Services is provided on an “as-is” basis. Unless otherwise set forth in content available through the Services, we do not warrant its accuracy, completeness, usefulness, or suitability for any purpose. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Services, or by anyone who may be informed of any of its contents.
The Services may include content, including tools and materials, provided by third parties outside of our control. Such content is solely the responsibility of the person or entity providing it. You acknowledge and agree that we provide access to such content “as is” and “as available” without any warranties, representations, or conditions of any kind and without any endorsement. Such content does not necessarily reflect our opinion. You agree that we shall not be responsible or liable to you, or any third party, for the content or accuracy of any such content.
Moreover, links in the Services may direct you to third-party websites or services that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy of their information. We do not warrant and will not have any liability or responsibility for any third-party materials or websites. Please carefully review the policies and practices of third parties and ensure you understand them before engaging in any transaction.
SECTION 3 – OWNERSHIP AND INTELLECTUAL PROPERTY
By using our Services, you shall not acquire any ownership interest in any of the content in the Services. All content, including any trademarks and other intellectual property, included or incorporated in the Services is and shall continue to be our property or the property of our licensors and shall remain protected under applicable copyright, patent, trademark, and other proprietary rights. Any copying, redistribution, use, or publication by you of any content of the Services or any part of the Services is prohibited, except as expressly permitted in these Terms of Service. We hereby grant you a limited, revocable, non-exclusive, and non-transferable license to use the Services and the content therein; this license may not be sublicensed or used for republication, distribution, assignment, sublicense, sale, reverse engineering, or the development of derivative works.
SECTION 4 – SUGGESTIONS
If you send us any creative ideas, suggestions, proposals, plans, or like materials, regardless of form (“Suggestions”), you agree that we may, at any time, use them in any medium. You agree that we shall have no obligation to maintain any Suggestions in confidence; to pay compensation for any Suggestions; or to respond to any Suggestions. You warrant and represent that your Suggestions will not violate any right of any third party, including copyright, trademark, privacy, personality, or other personal or proprietary right. You further agree that your Suggestions will not contain defamatory or otherwise unlawful, abusive, or obscene material, or contain any malware that could impair the operation of the Services. You also agree that, unless you correctly attribute any Suggestions other than your own to another originator, all Suggestions are your own.
SECTION 5 - PROHIBITED USES
You agree you will not use our Services for any illegal or unauthorized purpose, nor may you violate any applicable laws, particularly including intellectual property laws, in your use of the Services. You also agree not to transmit any malware using the Services.
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the Services or their content: for any unlawful purpose; to solicit others to perform or participate in any unlawful acts; to violate any international, federal, provincial, or state regulations, rules, laws, or local ordinances; to infringe upon or violate our intellectual property rights or the intellectual property rights of others; to harass, abuse, insult, harm, defame, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, disability, or any other legally protected status or characteristic; to submit false or misleading information; to collect or track the personal information of others; to spam, phish, pharm, pretext, spider, crawl, or scrape; for any obscene purpose; in any manner intended to interfere with or circumvent the security features of the Services, other websites, or other services or devices on the internet; to disseminate or transmit unsolicited messages; to reverse engineer, decompile, disassemble, or otherwise attempt to discover or imitate the source code, underlying ideas, underlying user interface techniques, or algorithms used by or within the Services, or create a false identity or otherwise attempt to mislead us or any person as to the identity or origin of any communication.
SECTION 6 – PRIVACY AND PERSONAL INFORMATION; TEXT MESSAGE MARKETING
We respect your privacy and are committed to giving you the information you need to understand how to protect it. Our Privacy Policy describes our processing of personal information in connection with the Services, the rights you may have with regard to your personal information, and how to exercise those rights. We update the Privacy Policy from time to time as our personal information processing practices and applicable laws change. We encourage you to review it regularly.
If You use subscribe to text message marketing using the Services, you will receive occasional messages from us about our products and promotions. You may reply HELP to any message for assistance. You may reply STOP to any message to opt-out of future text message marketing messages. Message frequency varies. Note that text message and data rates may apply. Carriers are not liable for any delayed or undelivered messages.
Please note that our website incorporates third-party technologies, including website analytics, interactive content, and video content. The personal information we collect as you use our website may be shared with the providers of these technologies. These technologies may involve the recording of conversations and other interactions you have with our website. The data we share with these providers may include these recordings. By using our website, you consent to the sharing of your data.
SECTION 7 - DISCLAIMER OF WARRANTIES, LIMITATION OF LIABILITY, AND TIMELINESS OF CLAIMS
We do not guarantee, represent, or warrant that your use of our Services will be uninterrupted, timely, secure, or error-free. You agree that, unless you and we agree otherwise, we may interrupt or cancel the Services at any time, without notice to you. You agree that your use of, or inability to use, the Services is at your sole risk. The Services are (except as expressly stated by us) provided “as is” and “as available” for your use, without any representation, warranties, or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
You agree that in no case shall we (including our directors, officers, employees, members, affiliates, agents, contractors, interns, suppliers, service providers, customers, and licensors) be liable for more than $50 for any injury, loss, or claim. In addition, you agree that in no case shall we be liable for any direct, indirect, incidental, punitive, special, or consequential damages, including lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability, or otherwise, arising from your use of any of the Services, or for any other claim related in any way to your use of the Services. This limit shall apply even if we have been advised of the possibility of such injuries, losses, or claims. We shall have no liability for any injury, loss, or claim for any interruption, suspension, or disruption of the Services; any errors or inaccuracies in the content available from the Services; personal injury or property damages resulting from your use of the Services or the data contained therein; or malware which may be transmitted using the Services by a third party. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the fullest extent permitted by law.
By using the Services, you understand that you may be waiving rights with respect to claims that are at this time unknown or unsuspected, and by such waiver, you acknowledge that you have read and understand, and hereby expressly waive, the benefits of section 1542 of the Civil Code of California, and any similar law of any state or territory, which provides as follows: “A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which if known by him must have materially affected his settlement with the debtor.”
We shall not be liable for any failure to perform occasioned by an event outside of our reasonable control (a “Force Majeure” event) including: strikes, lockouts, labor difficulties, riots, inability or difficulty in obtaining or procuring supplies, labor, or transportation, fires, storms, floods, earthquakes, explosions, pandemics, accidents, acts of God, interference by civil or military authorities, whether legal or de facto, acts of the public enemy, war, rebellion, insurrection, sabotage, embargoes, trade wars, or orders given by public authority.
SECTION 8 - INDEMNIFICATION
You agree to indemnify, defend, and hold us harmless, along with our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, from any claim or demand, including reasonable attorney fees, made by any third party due to or arising out of your breach of these Terms of Service (including any documents they incorporate by reference), or your violation of any law or the rights of any third party.
SECTION 9 - SEVERABILITY
If any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service without affecting the validity and enforceability of any other remaining provisions.
SECTION 10 - ENTIRE AGREEMENT
These Terms of Service, including any materials incorporated by reference, constitute the entire agreement between us. These Terms of Service supersede any prior agreements, communications, and proposals, whether oral or written, between us (including, but not limited to, any prior versions of the Terms of Service). Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party. Our failure to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
SECTION 11 - GOVERNING LAW AND DISPUTE RESOLUTION
These Terms of Service and any dispute between us, except to the extent such dispute is governed under another agreement between you and us, shall be governed by and construed under the laws of the State of Minnesota without applying its choice-of-law rules.
You agree that any claim or dispute with us shall be resolved only in the federal or state courts within the State of Minnesota, and you further expressly consent and agree to the exercise of personal jurisdiction by any state and federal courts of competent subject matter jurisdiction within Minnesota in connection with any such dispute. You also waive any objection to the resolution of any dispute between us in such courts on the basis of improper venue or forum non conveniens. You also agree to waive your right to a jury trial in connection with any controversy between us and understand that this means that a judge, rather than a jury, will resolve all factual and legal issues.
You also agree that any dispute between us shall be resolved only on an individual basis and that you (and we) waive any right to bring a claim on a class-action or representative basis or to have a claim brought in such a way by any other person or party and that any dispute between us must be filed consistent with the requirements of this section within one year of accrual or be permanently barred. You and we also agree that, to the maximum extent permitted by law, neither you nor we shall be entitled to recover any punitive or exemplary damages, regardless of the nature of the dispute between us.
SECTION 12 - CONTACT INFORMATION
Questions about these Terms of Service may be sent to us at guestservices@brotherjustus.com.